Worthwhile

Branding, print and digital design.

At the beginning of 2014, Worthwhile, a then nameless member of the Hub Ventures group of organisations, needed a brand and all the necessary collateral a graduate scheme provider would need. In just eight weeks (concurrently with the Student Hubs website), I created: the visual brand including logo, icons and image style; the website, based on the Weebly platform; and an A3 trifold booklet for potential host organisations.

This was a large and exciting project involving tight deadlines but autonomy, freedom and pro-bono advice from a branding agency. Leading on the creation of a visual brand was really exciting and I think the brand successfully appeals to the main target audience: Worthwhile received 294 applications for the graduate scheme in its first year of running, increasing to almost 500 in the second year.