Tower House

Branding, print design, photography.

The Tower House is a B&B in central Oxford, part of the Hub Ventures family of organisations. My brief was to create a visual identity that fits with the Turl Street Kitchen, creating a ‘sisterly’ visual relationship to link the ventures. The Tower House guests receive their breakfast in the Turl Street Kitchen so it was important the logos would sit next to each other comfortably. I was also asked to create printed materials including business cards and a guest house services booklet.

One of the great parts of this project was the opportunity to explore ‘alternative’ (non-standard!) printing methods for the cover of the guest house services booklet. As we were ordering in bulk, I had the chance to chat with the printer and find out what was possible for the A5 booklet. We decided that as the logo works well in reverse, white on a dark background, we’d print with white ink onto grey card. It looks screenprinted, but I’m assured it’s not!

The geometric pattern is inspired by flooring tiles used in the The Tower House bathrooms and in the bar of Turl Street Kitchen, another visual link between the ventures.