Divine Chocolate
Poster campaign ideas

A self-directed university project. I wanted to explore combining selling a product focusing on both taste and ethics – choosing Divine Chocolate as an exciting brand. Although each poster would require a single message – either taste or ethics, I chose to use an element of the Divine logo, the heart icon, to create the campaign strapline: ‘Divine – Chocolate with a heart’.
Using the infamous (butchered) Winston Churchill quote “blood, toil, tears and sweat” written in melted chocolate, led the campaign in one direction, whilst exploring hand-printing methods such as lino printing influenced a more tactile approach.
As I experimented with different techniques, I decided to exclusively create imagery by hand, ensuring visual consistency. The final materials combine the lino-printed heart, chocolate writing, and photography to create two campaigns: one focussing on the range of flavours, the other on the product ethics.


Some more of my work:

printed reports

branding, digital & print design

website design

project management & art direction

branding, website & packaging

fundraising campaign

branding & design

rebrand & digital design

promotional video

rebrand & template materials

branding & print design

integrated campaign

print campaign

branding & website design

outdoor, press & print campaign