Brand identity – Print materials – Photography
The Tower House is a B&B in central Oxford, part of the Hub Ventures family of organisations. My brief was to create a visual identity that fits with the Turl Street Kitchen, creating a ‘sisterly’ visual relationship to link the ventures. The Tower House guests receive their breakfast in the Turl Street Kitchen so it was important the logos would sit next to each other comfortably. I was also asked to create printed materials including business cards and a guest house services booklet.
One of the great parts of this project was the opportunity to explore ‘alternative’ (non-standard!) printing methods for the cover of the guest house services booklet. As we were ordering in bulk, I had the chance to chat with the printer and find out what was possible for the A5 booklet. We decided that as the logo works well in reverse, white on a dark background, we’d print with white ink onto grey card. It looks screenprinted, but I’m assured it’s not!
The geometric pattern is inspired by flooring tiles used in the The Tower House bathrooms and in the bar of Turl Street Kitchen, another visual link between the ventures.
Some more of my work:
printed reports Worthwhile
branding, digital & print design Turl Street Kitchen
website design Student Hubs
project management & art direction nudi
branding, website & packaging TSK & Oxford Hub
fundraising campaign Tower House
branding & design Student Volunteering Week
rebrand & digital design Worthwhile
promotional video Student Minds
rebrand & template materials Oxford Education Conference
branding & print design Good Fish Guide
integrated campaign Divine Chocolate
print campaign Hub Ventures
branding & website design Hampshire Alcohol Project
outdoor, press & print campaign