Poster campaign ideas
A self-directed university project. I wanted to explore combining selling a product focusing on both taste and ethics – choosing Divine Chocolate as an exciting brand. Although each poster would require a single message – either taste or ethics, I chose to use an element of the Divine logo, the heart icon, to create the campaign strapline: ‘Divine – Chocolate with a heart’.
Using the infamous (butchered) Winston Churchill quote “blood, toil, tears and sweat” written in melted chocolate, led the campaign in one direction, whilst exploring hand-printing methods such as lino printing influenced a more tactile approach.
As I experimented with different techniques, I decided to exclusively create imagery by hand, ensuring visual consistency. The final materials combine the lino-printed heart, chocolate writing, and photography to create two campaigns: one focussing on the range of flavours, the other on the product ethics.
Some more of my work:
printed reports Worthwhile
branding, digital & print design Turl Street Kitchen
website design Student Hubs
project management & art direction nudi
branding, website & packaging TSK & Oxford Hub
fundraising campaign Tower House
branding & design Student Volunteering Week
rebrand & digital design Worthwhile
promotional video Student Minds
rebrand & template materials Oxford Education Conference
branding & print design Good Fish Guide
integrated campaign Divine Chocolate
print campaign Hub Ventures
branding & website design Hampshire Alcohol Project
outdoor, press & print campaign